THE MAGIC OF EXPERIENCE

 We all know that behind every successful business is an incredible team working hard. But there are two roles that are absolutely

fundamental: the creator and the seller.

The creator is the visionary, the mind behind the product or service. Without them, we would have nothing to sell. On the other hand, the seller is the heart of the operation, the one who connects with

customers and convinces them that they need what we offer.

Beyond the product, the experience

Today, having a great product or service is no longer enough. Consumers are looking for experiences. They want to feel connected to brands, excited about what they buy, and satisfied with every

interaction. What do I mean by “experience”? Imagine going to a restaurant with someone special. The food might be delicious, but if the atmosphere is uncomfortable or the service is slow, you probably won’t remember the food as fondly. What you will remember is how you felt at that moment. 

Emotion is key

By creating experiences, we are creating emotions. And emotions are powerful. They can be positive or negative, but they always leave a mark on us.

The importance of hospitality

Hospitality is the key to creating memorable experiences. When we talk about hospitality, we’re not just referring to food and drink, but also to how we treat our customers.

There are two fundamental aspects of hospitality:

• Making the customer feel welcome: This may seem obvious, but it’s crucial. A simple “welcome” or a smile can make a big difference.
• Adding a personal touch: Every business has its own personality. It can be a casual and relaxed atmosphere, or something more formal and elegant. The important thing is that it’s authentic and consistent.

Examples of different experiences:

• Sunday in Brooklyn: A casual atmosphere with complex food and friendly service.
• The Gramercy Tavern: A high-end restaurant with a sophisticated atmosphere and New York-inspired Italian cuisine.
• The Modern: An elegant and modern restaurant with impeccable service.
• Chick-fil-A: A fast-food chain known for its excellent customer service and clean environment.

What ‘s the lesson?

Whether you have a fine dining restaurant or a fast-food chain, customer service is essential. When you treat your customers with respect and provide them with a positive experience, they are more likely to return and recommend you to their friends.

Suggestions for improving your service:

• Train your team: Make sure all your employees know how to treat customers.
• Create a positive environment: A positive work environment leads to better customer service.
• Pay attention to the details: The little things make a big difference.
• Listen to your customers: Pay attention to their comments and suggestions.

In summary, the success of a business depends not only on the quality of its products or services, but also on the experience it offers its customers. By focusing on creating positive emotions and building strong relationships with your customers, you can stand out in an increasingly competitive market.